The goal for the VU.CITY website was to build on the strength of the brand and place it firmly as an established SaaS (Software as a Service) business.

Engagement has increased by bringing the product to the front and centre with clear routes to signing up for a free trial, helping generate more leads.

With a multi-pronged SEO approach the website targets industries, customer intention and locations with content rich pages.

Optimisations for accessibility ensures it meets the same standards as the product allowing users to navigate using their keyboard and other browser accessibility tools.

Built 100% using HubSpot the website integrates seamlessly into the CRM, email marketing, analysis and other powerful tools. This provides a solid platform for the marketing team to analyse, update and manage content easily.