One Flooring, a real wood flooring specialist based in North/North West London, were looking to refresh their visual identity. Working closely with the client I aimed to design a modern update that adds a strong brand colour to reflect personality and customer tastes, while still reflecting our premium craftsmanship.
Modernise the brand/logo while keeping it recognisable and memorable – much of their business comes through word of mouth and recommendations.
The new branding must be versatile, working across a wide range of applications: from social media and websites to van livery, uniforms, and signage.
Create a distinctive visual identity that helps us stand out and give and instant impression of the service offer in a competitive market, while still appealing to our target demographic.
The brand should convey a mid- to high-end feel – professional, refined, and trustworthy.
Embroidered
Van concept
Natural Light Brown
20% tints
Natural Mid Brown
20% tints
Deep Navy
20% tints
