University of Birmingham Contact Strategy Mailer2017-01-16T14:43:16+00:00

Project Description


University of Birmingham direct mail

Engaging with university applicants among the torrent of university related mail had always been a challenge. The idea here is to be engaging, not only in content, but in delivery. A self sealing piece of DM that the recipient opens to reveal an augmented reality piece from an academic from applicant’s chosen study area.



© University of Birmingham (Creative Media)