Project Description
Adding more grapes to an already successful Grapevine
CLIENT
The Grapevine Panel
Brand audit and consultation, UX design, website design
An already established brand and well performing platform; updated to bring it inline with its changing audience.
Starting with an established logo, the Grapevine brand was built upon to change its tone of voice both visually and verbally.
Gerri the grape
Meet ‘Gerri the Grape’. A happy chappy you will notice.
Gerri has an important role. What Gerri does is introduce the vine, as he part of said vine and Gerri loves company…
And Gerri keeps giving
Typical Gerri. Always giving.
Highlighting the benefits of being a member of The Grapevine Panel, Gerri’s delight is expressed in a number of ways that reflect the user experience of being a fellow grape on the vine.
A clear goal
Gerri aside, the goal of The Grapevine Panel is to engage with users and encourage them to be part of a market research programme that influences consumer products and services.
A newly developed 5 step process guides the user through a simple sign up form to introduce them to the opportunities that The Grapevine Panel offer.
