Bubble Gods branding design
Introducing Paddington to Hong Kong’s latest street food craze, the waffle cone.
Soft and sumptuous
Starting with a solid web font, a custom typeface design was created to capture the essence of ‘sumptuous and creamy ice cream with the flavour of fun’.
Careful setting of the type allows character borders to combine to make the type feel edible in itself.
Following on the sumptuous theme, illustration of each waffle cone kept the flavour of fun sprinkled in and around their indulgence.
But where’s the fun in a set menu?
Further illustrations offer a range of flavours and toppings. Fun eh?