Project Description

Bubble Gods branding design

CLIENT

HUCKSTER London

SCOPE

Brand and logo design, illustration, typography

Introducing Paddington to Hong Kong’s latest street food craze, the waffle cone.

Branding design in London for street food vendor, Bubble Gods

Soft and sumptuous

Starting with a solid web font, a custom typeface design was created to capture the essence of ‘sumptuous and creamy ice cream with the flavour of fun’.

Careful setting of the type allows character borders to combine to make the type feel edible in itself.

Branding design typography in London for street food vendor, Bubble Gods
Branding design typography in London for street food vendor, Bubble Gods

Following on

Following on the sumptuous theme, illustration of each waffle cone kept the flavour of fun sprinkled in and around their indulgence.

Be picky

But where’s the fun in a set menu?

Further illustrations offer a range of flavours and toppings. Fun eh?

Branding design in London for street food vendor, Bubble Gods