University of Birmingham living 2017-01-16T14:43:15+00:00

Project Description

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living

Following major investment into the University of Birmingham’s student accommodation a new identity was needed to reinvigorate tired promotion. A palette of bright, fresh colours and a concise visual language helps deliver accommodation choices to what is a very early exposure to university life. ‘Selling the dream’ was the premise, from the logo down to the photography, it all helps build a picture. Directing the photography to place real life students in real life situations placed the audience in their room and social environment already.

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© University of Birmingham (Creative Media)